006: Lisa Rothstein: From Branding Underwear to Branding Herself


Brown in BerkshiresheadshotIf you feel like you’ve had a long and winding journey that isn’t what you expected it to be, Lisa Rothstein wants you to know that it’s OK! During our interview she shares how early street performing and her years working around the globe as an advertising executive have created her entrepreneurial path.

Mission

To help small business owners and entrepreneurs figure out what they have and what they do..and what’s different about them so that they can create content they can sell and that sells them.

Worst Moment

When she discovered that she had always worked with someone else’s brand name on her…never as her own entity.

Tip for Getting Beyond Fear

Recognize that fear is a state of ego and to focus on the fact that whatever I’m about to do is in service of other; it’s not about me. I also have a book of pictures of people I know believe in me.

Current Business

Lisa’s shared a number of exciting initiatives including her upcoming book the DaVinci Dilemma and a new podcast she’ll be launching in 2015 called From Creativity to Cash.

Time Saving Tool

Lead Pages and Canva

Business Book Recommendation

Publish And Profit: A 5-Step System For Attracting Paying Coaching And Consulting Clients, Traffic And Leads, Product Sales, And Speaking Engagements by Mike Koenigs

Non-Business Book Recommendation

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield

Your Gift from Lisa

Resource guide of Lisa’s Top Tools. Her favorite things that she uses in her business that are easy and fun to use and will help you run your business. Grab your copy here.

Interview Links

Lisa’s site.

Subscribe to Advancing Entrepreneur on iTunes

Subscribe to Advancing Entrepreneur on Stitcher

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