005: Susan Vernicek: Creator of Identity Magazine

Brown in Berkshiressusanvernicek-webA graphic design job manipulating people’s faces, including her own, led Susan Vernicek to deeply consider what Identity means and to create a space for women to look at themselves, their lives and what they desire through the online Identity Magazine.


To empower women to accept, appreciate, and achieve within themselves and within their lives.

Worst Moment

In the early years of her business, Susan was a bartender on the side to help make ends meet. She found entrepreneurs looked down on her for doing this, and her bartending patrons assumed her to be without drive.

Tip for Getting Beyond Fear

She uses her signature Identity Five to help her journal her way through fear and challenges

Current Business

Susan is working on a series of books she shares about during our interview. Listen in to hear how you could be a part of them.

Time Saving Tool

Savor the Success Planner

Business Book Recommendation

The Toilet Paper Entrepreneur, The Pumpkin Plan and Profit First, all written by Mike Michalowicz

Non-Business Book Recommendation

The How of Happiness: A New Approach to Getting the Life You Want by Sonja Lyubomirsky

Interview Links

Susan’s site.

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2 Responses to 005: Susan Vernicek: Creator of Identity Magazine

  1. Susan December 15, 2014 at 1:56 pm #

    Thank you for having me! Hope your listeners gains some insight and motivation :)

    • Suzanne December 15, 2014 at 2:19 pm #

      Thank you, so much Susan for taking the time to be my guest. No mompreneur has all the time they want, and especially with twins!!!

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